Bells Barbershop
Transforming a Traditional Barbershop into a Modern Digital Experience
Transforming a Traditional Barbershop into a Modern Digital Experience
Bells Barbershop was a local establishment known for its traditional barbering techniques and exceptional customer service. Despite their strong reputation in the community, they lacked a modern digital presence to reach new customers and streamline their booking process.
The goal was to create a website that honors their traditional craftsmanship while providing a seamless, modern user experience that makes booking appointments effortless and showcases their expertise.
Note: This business has since been sold and the website is unfortunately no longer available. The metrics and results shown reflect the success of the project during its active period.
The website needed to reflect the barbershop's traditional values and masculine aesthetic while incorporating modern web design principles and functionality.
Most customers book appointments on their phones. The booking flow needed to be intuitive and require minimal steps to reduce drop-off rates.
Creating an effective way to display the barbers' work, customer testimonials, and service offerings to build trust with potential customers.
I developed a comprehensive design system that combines dark, sophisticated colors with warm metallic accents to evoke the atmosphere of a premium barbershop. The typography uses bold, confident fonts that reflect the craftsmanship and attention to detail that Bells Barbershop is known for.
The website was built on Webflow, allowing for a completely custom design while maintaining the flexibility for the client to easily update content, prices, and service offerings without technical knowledge.
Integrated appointment scheduling with service selection, barber preferences, and instant confirmation. Designed to minimize friction and maximize conversions.
Clear presentation of all services with descriptions, pricing, and duration. Each service includes professional photography and detailed information.
Before-and-after transformations showcased in an elegant gallery layout, demonstrating the quality of work and building customer confidence.
Individual barber profiles with specialties, experience, and booking links, creating personal connections with potential customers.
Fully responsive design with touch-optimized interactions, ensuring seamless experience across all devices and screen sizes.
Testimonial section highlighting customer satisfaction and building social proof through authentic reviews and ratings.
Services and pricing section
Desktop booking interface
Mobile booking experience
Homepage hero section with strong visual impact
Mobile homepage
Mobile pricing view
The new website transformed Bells Barbershop's digital presence, resulting in significant increases in customer engagement and online bookings. The mobile-optimized design particularly resonated with the target audience, with mobile traffic becoming the primary source of new appointments.
"The new website has completely changed how we interact with customers. We're booking more appointments than ever, and the quality of the design really reflects the quality of our work."