SH Metal Roofing In Development
Positioning Cairns' Premier Commercial Reroofing Specialists in the Digital Space
Positioning Cairns' Premier Commercial Reroofing Specialists in the Digital Space
This project is currently in active development. The visuals shown represent design mockups and early development stages. The website is scheduled to launch in Q4 2025.
SH Metal Roofing specializes in commercial reroofing solutions for businesses across the Cairns region. After years of doing residential work, they made a strategic decision to focus exclusively on commercial projects where their expertise truly shines.
The goal is to create a website that positions them as THE go-to experts for commercial reroofing in Cairns—attracting facility managers, property developers, and business owners who need professional, large-scale reroofing solutions.
The website needed to clearly communicate that SH Metal Roofing now focuses exclusively on commercial reroofing, filtering out residential inquiries while attracting high-value commercial clients.
Commercial decision-makers need confidence. The site had to showcase large-scale project experience, technical expertise, and proven results to win contracts worth hundreds of thousands of dollars.
The content and design needed to resonate with facility managers, property developers, and business owners—not homeowners—requiring a professional, corporate-focused approach.
I developed a clean, professional design system that immediately signals commercial expertise. The color palette features professional blue (#0067a2) paired with neutral grays to convey trust, stability, and corporate professionalism—perfect for appealing to B2B decision-makers who need confidence in large-scale projects.
Built on Webflow, the site strategically positions SH Metal Roofing as THE commercial reroofing specialists in Cairns, with content specifically tailored to facility managers and property developers rather than homeowners.
Dedicated portfolio highlighting large-scale commercial reroofing projects, demonstrating capability to handle warehouses, factories, office buildings, and industrial facilities.
Professional RFP-ready contact forms designed for facility managers and property developers, capturing project scope, timelines, and commercial requirements.
Content emphasizing after-hours and weekend scheduling capabilities, allowing commercial clients to maintain operations during reroofing projects.
Dedicated sections showcasing certifications, workplace safety standards, and compliance with commercial building codes to meet B2B requirements.
Clear presentation of extended warranty options and maintenance programs designed for commercial property managers seeking long-term protection.
Optimized for commercial search terms like "commercial reroofing Cairns" and "industrial roof replacement" to attract facility managers, not homeowners.
Commercial reroofing services • Design mockup
Project detail page • Design mockup
B2B contact form • Design mockup
Mobile homepage • Design mockup
Mobile services • Design mockup
Mobile project gallery • Design mockup